Conference Schedule

Click HERE to see the bios of all of our conference speakers! 

Wednesday, July 31

8:00 AM – Noon           DGA Board of Directors Meeting - By Invitation Only
12:00 PM – 5:00 PM   Registration Open
1:00 PM – 1:15 PM Opening Remarks by DGA President Matt Bollinger
1:15 PM – 2:30 PM

Presentation: Help! I'm Doing Everything right but It's Not Working! by Theresa Farr, ConversionMax.

Do you use all the best tools, follow all the best digital marketing practices, and listen to all the top experts... only to have mediocre (or disastrous) results? You're not alone. Theresa Farr, an expert on conversion optimization techniques that work, will teach you how to avoid common mistakes that even big brands make and show you what works in successful programs.

2:30 PM – 2:45 PM Networking Break
2:45 PM – 3:45 PM

Presentation: Site Speed, Tools to Measure Site Speed and Usability by Theresa Packard, CommerceV3.

Does your site slow down as business picks up? Theresa Packard brings to the table extensive experience in helping direct marketing clients discover what may be impeding their site speed and then helping them implement techniques that improve usability and conversion. She'll share some of these proven techniques along with free tools available to improve site speed.

3:45 PM – 4:00 PM Networking Break
4:00 PM – 5:00 PM

Presentation: Changes in the USPS and Benefitting from the Changes by Phil Thompson, Quad.

The USPS is subject to the oversight of several stakeholders who have their own priorities and agendas. Phil Thompson, who understands how the postal system works, will explain what issues are up for debate in DC, the service to expect from the USPS, and potential changes to your delivery rates. He will also share how you may be able to minimize your postage, as well as what marketing advantages you may be able to gain.

6:00 PM – 7:30 PM   Welcome Back Reception


Thursday, August 1

7:00 AM – Noon Registration Open
7:15 AM – 8:00 AM Continental Breakfast for all registered attendees
8:00 AM – 8:30 AM Business meeting - all attendees welcome.
8:30 AM – 8:45 AM Presentation: Update on MTAC by Phil Thompson, Quad
8:45 AM – 9:00 AM Networking Break
9:00 AM – 10:00 AM  

Presentation: What is Your Company's Brand? by Tim Wood, Spring Meadow Nursery.

A good brand sheds light on who you are and what your business stands for in a dark, crowded marketplace. Branding has evolved to mean so much more than just a logo or trademark. Tim Wood will discuss why a brand is so important to a company, steps to take to develop and maintain a positive brand, and making your brand work for your business.

10:00 AM –10:15 AM Networking Break
10:15 AM – 11:55 AM

Roundtable Discussions: There will be three, 30 minute sessions. Each attendee will be able to select three discussions from the following list that they would like to attend:

  • Creating Profitable Websites, Theresa Farr, Conversion Max
  • Powerful Catalogs, Kelsey Finley, J. Schmid & Associates
  • Latest Innovations in Labels and Packaging, Sheryl Konz & Stephen Clysdale, Curtis 1000
  • Videos That Sell, Owen Video
  • Shipping Tips, Matt Szukalowski, UPS

10:15 AM - 10:45 AM: Roundtable Discussion Session One

10:50 AM - 11:20 AM: Roundtable Discussion Session Two

11:25 AM - 11:55 AM: Roundtable Discussion Session Three

12:00 PM - 12:45 PM Break - Get ready to depart for Tour of Spring Meadow Nursery
12:45 PM –1:00 PM

Pick up box lunch and board motor coach for Spring Meadow Nursery

1:00 PM –1:45 PM Motor coach ride to Spring Meadow Nursery
2:00 PM – 6:15 PM Tour and Reception at Spring Meadow Nursery
6:15 PM Bus back to hotel
7:00 PM Arrive back at Amway Grand Plaza Hotel: Dinner on your own.


Friday, August 2

8:00 AM – 8:30 AM Breakfast on your own.  Coffee/Tea available in Networking area.                                               
8:30 AM – 9:45 AM

Presentation: Video Sales Funnels by Owen Video.

Tired of chasing new customers? In this session Owen Video will share with you a step-by-step method for creating a new customer generation system.  His system finds prospects through relevant and searchable content (ideally video) and takes them through a sales funnel that directs them into a purchase from you, so you convert the prospect into a customer.

9:45 AM – 10:00 AM  Networking Break
10:00 AM - 11:00 AM

Presentation: 5 Basic Human Truths & Their Impact on Marketing by Kelsey Finley, J. Schmid & Associates

What's behind crafting a well-targeted and effective marketing message or impactful catalog? It helps to understand how human beings process information and why they retain certain stimuli. Kelsey Finley's creative success enables her to offer techniques that help ensure each marketing project tells a story that disrupts, delights and drives customers to action.

11:10 AM – 12:50 PM

Brunch & Presentation: The Evolution of Transportation and Logistics by Matt Szukalowski, UPS.

Transportation and logistics are continually evolving. Largely driven by customer expectations, it can be challenging to keep pace with the technological advancements needed. Matt Szukalowski's 30 year with UPS well qualifies him to discuss future transportation and logistics trends and how they can be leveraged to improve key metrics with an organization.

12:50  1:00 PM  Closing remarks, Greg Key, DGA President.